SHOPPING AND SERVICES (Lucia Hudecová, 4. D)
Now I will talking about shopping. Shopping is an activity that is enyoed by many people. There are also people, who hate shopping and say that is waste of time. A lot of people love shopping – for many people shopping is a popular leisure activity. People often go window-shopping. Especially women may shopping all the day. I personally love shopping, especially when I browse with my friends, but I don´t like daily shopping of meals. But whether people like shopping or not, they have to go to the shop – more or less frequently, to buy what they need, because shopping is a neccesity. Some shopkeepers say the customer is king, the customer is always right. Usually when I enter the shop-assistants are ready to help me, but some shop-assistants aren´t very kind
As I said, I love shopping. My favourite shops are boutiques with clothes. Here is wide choice of dresses, shirts and skirts, shoes, bags. A disadvantage is, that things are quite expensive, but I like quality and originality. Last time I was shopping I ordered a dress on the final ball. The other thing I enjoy spending money on is chemist and presents. At the Christmas time I buy a lot of Christmas gifts for my family and friends. After Christmas I am ususally short of money, so I must find some work on evenings.
Now I want to tell you about kinds of shops. There are many kinds of shops. At the grocer´s people can buy foodstufs (flour, sugar, salt, eggs, tea, coffe, sweets). When we run out of bread, we go to the baker´s. The greengrocer sells vegetables and fruit. The butcher sells meat. At the stationer´s can we buy paper, pen, pencils, glue. The haberdrasher´s is the place, where the house wifes go when they need buttons, needles and pins. The chemist´s is shop, where people can buy medicines, cosmetics and toilet supplies. Boutiques sells the latest fashion. Bookseller sells books.
In most towns there are open-air markets – things are usually cheaper than in shops, but I don´t prefer this shops, because things aren´t very qualit. Car boot sales are popular – people meet and sell things from the back of their cars. Tesco belongs to the biggest supermarket chains – they sell clothes, books, videos or chemist. Some supermarkets are open 24 hours a day. The advantage is, that you can go shopping after midnight to avoid the crowds. Its good for example for famous people, who want to shop in peace and without fans. Small corner shops or village shops sell lots of different things like newspapers, magazines, food or drinks. They are often quite expensive. Nowadays more and more customers prefer shopping in large department stores where everything can be found under one roof. Nearly all the big department stores are cafés, snack bars or restaurants where we can relax, when we are tired of shopping. Charity shops sell second hand clothes and many things that people give them. The best time of year to buy clothes or furniture is after Christmas – all the shops have January sales when they offer lower prices. In country areas you can can find farms and pick your own fruit and vegetables. I love spending some time afternoon picking and eating strawberries.
Now I tell you something about methods of payment. We can pay by this methods: postal order, giro, c.o.d., cheque, bank transfer, and bill of exchange. Postal order can we bought from the post office usually to pay small amounts and send to supplier direct. Giro is the postal cheque system and is run by the post office and allows customers to send payments to anyone. C.o.d. is a service offered by post, by which they will deliver goods and accept payment on behalf the supplier. You must have a current account or certain types of saving accounts to pay by cheque. Bank transfer means that bank will transfer money by order from one account to another. Bill of exchange – the seller draws a bill on the buyer. The bill states that the buyer will pay the seller an amount within a statet time. The bill is sent to the buyer and the buyer signes the bill before goods are sent. This are methods used in home trade. In foreign trade we use this methods: cheque, bank transfer, telegrafic transfer, mail transfer, bill of exchange and letter of credit. A letter of credit have to be applied from the buyers bank by filling out a form giving details (of the type of credit will be available for, the documents involved and the description of the goods). The money will be creditate to the suplier account as soon as conformation of shipment is made. I personally pay in cash.
I don´t go to the bank very often. When we enter the bank, we will get into bank hall. In bank there are many clerks, casher, receptionist, guard, enquiry clerk and insurance officer. The customers come to bank to use various services, but mostly to open their personal account. It is possible to open and use current, deposit, savings or single account. The customers recieve statement monthly where they look for the balance.
Marketing is finding out what buyers want or need and then getting it to them. The process of marketing includes all the activities by which goods and services move form the producer to the customer. Product, price, promotion and placement are four aspects of marketing strategy which together make up the marketing mix. Deciding on the list of products is one of the manager´s main responsibilities. A manufacturer must decide how to price products. It is complicated proces. Promotion activities include advertising, personal selling, publicity and sales promotion. A distribution is proces by which goods are delivered from producer to customer.